This is a Google Chrome ad, which is getting panned from quite a few corners (especially on YouTube – where people who comment there always seem really, really angry).

I quite like it.

Probably because I’m a new dad, and realising how quickly your child turns from a new-born to a toddler to a little girl – in front of your own eyes – you begin to really treasure each passing week. And the idea of having a private mailbox (a SPAM-free mailbox at that!) dedicated to these memories just seems priceless. I regret not seeing something like this 2 years ago. I’m reticent to start one now as it’s missing the precious first two-years ……..