Today’s house hunting sites are getting more and more advanced in helping us gather enough resources to decide whether or not I like a particular property. Be they ample photos, 360 degree tours, streetview, detailed floorplans, or detailed energy consumption stats. We can easily create accounts, add / remove properties, and book viewings from our desk. Where the whole experience breaks down is when estate agents can’t be bothered to update their site when properties become under offer or get sold. When agents don’t bother updating these key details it can mean users – their clients – wasting valuable time pondering, calculating, and imagining houses that are no longer available. By this time, it doesn’t matter how great your website, leading potential clients ’round the houses’ can mean an irrecoverbly bad reputation with the public, leading to negative word-of-mouth. Worst culprits so far are Kinleigh Folkard Howard in Hayes and West Wickham. Shame on
you … tut tut.